The Great Reset offers us an opportunity to rethink our world economy in a way that puts nature, people and planet at the centre of how we operate. Sustainable markets can inspire the technology, innovation, and scale that we so urgently need. We must not be afraid to adapt our long standing and often perverse incentive structures, if we are to reap the benefits afforded by a more sustainable world.
Financial incentives and regulations can have a dramatic and transformative effect.
Reorientating economic subsidies, financial incentives and regulations can have a dramatic and transformative effect on our market systems. In order to secure our future and to prosper, we need to evolve our economic model.