In January 2020 His Royal Highness The Prince of Wales launched the Sustainable Markets Initiative at Davos, in partnership with the World Economic Forum, shortly before we all found ourselves in the midst of a global emergency.
The last six months have been a time of great suffering and uncertainty, but COVID-19 has shown us how quickly we can move when there is a higher, common purpose and a collective sense of urgency. This experience will stand us in good stead as we approach the Great Reset.
We have a unique opportunity to build a sustainable global economy that benefits us all; people and planet. The Sustainable Markets Initiative is aimed at engaging the world’s business leaders to help accelerate our progress towards this sustainable economy. But that is not enough. It’s essential that we have a groundswell of popular support behind us. This is where RE:TV comes in.
RE:TV will showcase inspiring stories of innovation and ingenuity from all over the world that will help create a circular bio-economy. Films and articles, curated by editor-in-chief HRH The Prince of Wales, will be added weekly allowing viewers to explore inspirational content and global solutions.
2020 has been a year none of us will forget. We now have the chance to make it one we look back on as the beginning of a new, more sustainable era.