RE:valuing Nature
Forests cover 30% of Earth’s land area and are home to 80% of all terrestrial plant and animal species. They are a vital carbon sink, absorbing 25% to 30% of global CO2 emissions.
In addition to regulating the world’s temperatures and fresh water flows, forests also play a significant role in the global economy, supporting the livelihoods of around 1.6 billion people.
The benefits of forests are increasingly understood, but what are we doing to protect and restore this valuable resource?
Wildfire Warning Systems
Millions of hectares of forest are lost to wildfire every year. How do we prevent these valuable ecosystems from going up in smoke? Pyri may be the answer. This small, pinecone-shaped device is activated by heat to detect wildfires in real time. As Pyri CTO Blake Goodwyn says, "prevention is always better than recovery."

Our Forests, Our Future
The true value of forests is increasingly understood, but how do we save this precious resource and continue to benefit from it into the future? By creating economic value from forest resources, we can regenerate forests at the same time as harvesting the raw materials for nature-positive products. It's time to reconnect healthy forests with healthy economies.

RE:TV Case Studies
Find out how forests encourage both biodiversity and economic innovation
Valuing Forests
How can we reduce wildfire and create economic opportunities through indigenous forest management? With deforestation and extractive forest management practices increasing both wildfires and the climate crisis, it’s clear we need a new approach.

RE:TV Experts
Discover the crucial role forests can play in restoring biodiversity
Wood Based Solutions
Understanding the vast potential of wood-based materials in a decarbonised economy

Reports and Insights
Insights on recognising the value of nature from the Sustainable Markets Initiative and its members